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Lessons in Fashion Entrepreneurship

Lesson #66 - Back To My Roots

Posted by Maryam Garba on

Lessons in Fashion Entrepreneurship #66 - Back To My Roots When I was growing up as a young girl in Nigeria, every December my family would travel to my home town in Southern Kaduna State to spend time with my grandparents in the village. On many beautiful days, beautiful Fulani women (a nomadic ethnic group) would come into the village with fresh cow milk (nono) to sell. While I enjoyed the cow milk, I had a particular admiration for the Fulani women's beautiful clothing and the ease with which they wore it. As soon I started designing clothes, I knew I...

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Lesson #64 - Why I Love the Garment Industry

Posted by Maryam Garba on

When people ask me how 'business' is going?', I'll be the first to admit that the business of fashion is hard. Between designing winning styles, and marketing and selling them profitably, this is a hard industry. The garment industry also gets a bad rap for supporting sweat shops and underpaid workers. However, my trip to China reminded me of all that is amazing about the fashion and garment industry. I visited the factory where my clothes were made and met the 60+ middle-aged people who worked there. Many of them greeted me with a cheerful 'Nee Hao!'. One of them...

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Lesson #63 - How Do You Know It's Time ?

Posted by Maryam Garba on

Three years ago, I met a girl called Winnie on Alibaba. She was 22 years old from a small town in rural China and had just graduated from a technical college in Guangzhou. She had just started work at a factory in Guangzhou and was prospecting for new clients on Alibaba.  I connected with her, spoke with her a few times, sent her my samples and then took the leap...I wired money to her to manufacture my product and about 6 weeks later I got a box of my dresses back in the US. That was the start of a business relationship...

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Lesson #62 - Create a business that represents your values

Posted by Maryam Garba on

I am currently reading the Toilet Paper Entrepreneur by Mike Michalowicz and this quote spoke out to me this morning. Mike says, "Is your business consistent with your values? For example frugal types would be better off starting the next Old Navy than the next Polo" Now I understand why I am the way I am and why creating affordable women's clothes matters so much to me! Everyone who knows of my frugal nature so this why creating affordable yet quality clothing is such a priority for me! So create companies that represent your values!  

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Lesson # 61 - Here's Why Alibaba's Massive IPO matters for people in the Fashion Industry

Posted by Maryam Garba on

3 Reasons Why Alibaba’s Massive IPO matters for people in the Fashion Industry Sometimes the worlds of fashion and business can seem so far apart, one dominated by creatives and the other by MBAs. The reality however is that fashion and business are more interconnected than we think and Alibaba’s massive IPO this morning proves this point. Here are 3 reasons why Alibaba’s IPO, the largest ever in history matters for people in the fashion industry: You are now officially in the business of E Commerce – Every existing fashion house today is now in the business of e-commerce and...

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