I am currently reading the Toilet Paper Entrepreneur by Mike Michalowicz and this quote spoke out to me this morning. Mike says, "Is your business consistent with your values? For example frugal types would be better off starting the next Old Navy than the next Polo" Now I understand why I am the way I am and why creating affordable women's clothes matters so much to me! Everyone who knows of my frugal nature so this why creating affordable yet quality clothing is such a priority for me! So create companies that represent your values!